The collection and sharing of personal data by companies is more prevalent than ever. Every click, keystroke, purchase, like or share generates a digital trail that paints a picture of a user’s life, behavior, preferences and even future actions.
Trust in the modern digital ecosystem is paramount, with both consumers and regulators more concerned about how companies preserve the privacy of the data goldmines they collect. Demands and pressures that private information will remain just that—private—continue to increase.
Rather than treating privacy as an add-on or a reactionary measure, Privacy by Design advocates for the proactive integration of privacy principles right from the conceptual stages of product and system design. This article describes the core tenets of privacy by design and points to some potential future trends that will impact this philosophy.
Privacy by design champions the idea of embedding privacy into the very fabric of technology, business practices and networked infrastructure. To further clarify this idea, here are some examples of systems that could be designed with privacy at the forefront:
With privacy by design, companies don’t only secure data and tick compliance boxes; they also increase user trust and pave the way for a safer and more privacy-centric digital future. In fact, the promise of robust data protection is now a selling point that entices consumers to choose platforms and services that respect and protect their digital identity. A survey of almost 5,000 people found that 68% are somewhat or very concerned about online data privacy.
You can trace the origin of the concept of privacy by design as far back as the 1990s. Dr. Ann Cavoukian pioneered the idea in 1996 during her tenure as the Information and Privacy Commissioner of Ontario. Dr. Cavoukian’s framework for privacy by design contains seven foundational principles as follows:
This forward-thinking approach to data protection and privacy garnered attention from policymakers, industry leaders and privacy advocates worldwide. The recognition of Dr. Cavoukian’s ideas reached its zenith with the incorporation of “Data Protection by Design and by Default” into the General Data Protection Regulation (GDPR) of the European Union.
AI and IoT stand out as vital considerations for the future of privacy by design. AI, with its capability to process and analyze vast datasets, poses unique challenges. As machine learning models become more complex, understanding and controlling how they handle and infer from data becomes crucial. Similarly, all the smart IoT devices in homes and cities continuously collect and transmit data, and there is a pressing need for clearer, more uniform privacy protocols.
Don’t downplay the ongoing role of regulation and legislation in this area, too. Emerging technologies will likely make regular updates and refinements to existing laws necessary and might lead to the introduction of new, more specialized regulations. These legal frameworks will play a pivotal role in setting the standards for privacy.
Knowing where your company stands from a privacy perspective is essential, but it’s also not easy without significant expertise. That’s where Nuspire’s virtual CISO and executive advisory services come in handy.
We’ll assign a highly skilled security executive to meet you where you are in your security journey and help expand your data privacy and security capabilities. You get Application/SaaS security reviews, security roadmap/program development, security policy and standards development, and compliance support.