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February 2015, F&I and Showroom - Cover Story
In late December, a staffer at Street Toyota in Amarillo, Texas, suddenly found himself without Internet access.
“Someone clicked on something they shouldn’t have,” says Misty Lerch, controller of Street Auto Group, which includes Street Toyota and Street Volkswagen. She later learned a hacker had taken advantage of human error and seized one of the dealership’s terminals. “Their computer was sending out two million spam emails per minute.”
The situation was resolved by technicians at Nuspire Networks, the auto group’s Commerce, Mich.-based data security service provider. Their actions saved untold numbers of consumers from getting unwanted emails from Street Toyota. They also kept the dealership off the spamming blacklist and saved one of its key marketing channels.